“Did Somebody Say” feat. Snoop Dogg

For our 2023 “Did Somebody Say” launch, we revised international creative featuring Snoop Dogg and localized it for an American audience. I developed our messaging for this 360 campaign, which would include OOH, paid digital, social media, and more.

Additional Assets

This core messaging above was used to support a broad 360 campaign, including assets in:

  • OOH including Times Square, wild postings, subway triptychs, and subway cars

  • Paid digital including streaming, display, and social media

  • Organic social, CRM, gift card faceplates, and more

Core Messaging

Our creative focused on the core messaging pillars of our brand while complementing the tone and aesthetic established by our Snoop Dogg TV spot and accompanying photography.