Email

We leveraged data and learnings from sister brands in other countries to plan our launch creative. I developed the copy for this campaign based on both international results and our own unique audience and tone of voice.

Push Notifications

Our full-funnel approach to this launch included awareness messaging and a variety of promotions.

The 2024 announcement of our partnership with Starbucks included announcements and promotions across CRM, product, and social.

In-app

Promotional messaging within product included interstitials (left) and announcement carousel creative (middle/right).

Paid and Organic Social

Our social strategy for this launch included paid promotions (left) and organic memes that I created (middle/right).