Launch Campaigns
When major features were added to or removed from the product, the marketing team coordinated on GTM comms to keep members informed.
Pickup/Delivery Removal
The decision to remove the ability to order takeout—a popular feature—required careful, proactive messaging both in and outside the product. (Click to see full images)
Seated Lists
Comms like these introduced the ability to create and share custom lists of local restaurants. (Click to see full images)
Gold Seat Exclusives
Comms like these introduced our Gold Seat community—a way for members to access exclusives by earning badges.
Email Announcement
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In-app Announcement
In-app Status Progress Alert