Branding and Community
Community events, workshops, spotlights, and zines reinforced letgo’s identity both as an app for local buying and selling and as a brand for do-it-yourselfers and treasure seekers. (Click to see full images)
Community Marketing
In a collaboration with company leadership and our Global Branding Team, I developed our internal core values and brand manifesto, along with materials and swag that would reinforce them.
Internal Branding
Our marketing and swag emphasized letgo’s fun, colorful identity and voice along with our focus on the sustainability of secondhanding.