MeetEdgar
As a member of this SaaS company’s core founding team of seven, I was responsible for creative strategy and copywriting for our product and all marketing materials. As we grew, my role expanded from copywriting to include managing an in-house content team and several freelancers.
MeetEdgar’s cute, colorful branding and offbeat sense of humor helped it stand out in a crowded landscape of social media tools, and we leveraged that identity in email marketing like this Arbor Day promotion. (Click for full image)
Organic content marketing was critical to MeetEdgar’s growth, and the backbone of our strategy was our blog covering social media marketing news, strategies, and trends. We promoted each week’s new posts with newsletters like this one. (Click for full image)
MeetEdgar’s cheerful branding permeated the product, engaging users with celebratory moments and clear direction.